THE RESULT
Three Sports, One Visual Language
A unified poster series that celebrates each sport's unique character while maintaining cohesive design principles across all three.
THE SOLUTION
Shared Language, Distinct Character
Each poster shares foundational elements representing universal athletic qualities: gears (fundamentals), lightning bolts (speed), rainbow arcs (conditioning), networked nodes (teamwork), and weights (strength). Soccer features flowing curves and hexagonal ball patterns. Basketball emphasizes vertical energy and explosive movement. Baseball captures rotational rhythm through crescent swings and diamond base paths.
THE CONCEPT
Visualize the Athlete through Form, not Figure
Create a three-poster series exploring basketball, baseball, and soccer through abstract visual language—interpreting each sport's physical and mental demands while maintaining a unified design system.
IQ | SPEED | STRENGTH | ENDURANCE | TECHINCAL
BICYCLE | RAINBOW | SHOT | BALL PATTERN | PENALTY KICK
DIAMOND | SWING | HOME PLATE | PITCHING | BASEBALL LACES | DUST CLOUD
SCREEN | BASKETBALL | BASKET | VERTICAL | SHOT ARK
POSTER DESIGN • ABSTRACT
Client
Year
Role
Deliverables
Personal Project
2024
Designer
Three-Poster Series
Abstract interpretations of basketball, baseball, and soccer through form, movement, and energy
The Athletic Triptych
Next Project
Last Project
Abstract Poster Design • 2026
Triptych
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