BRAND IDENTITY • VISUAL DESIGN
Client
Year
Role
Deliverables
Conceptual Project
2025
Brand Designer
Logo, Brand System, Merchandise
A high-performance auto shop brand built around custom fabrication and raw power.
THE CHALLENGE
Design a brand that captures grit and power
Create a brand identity for a conceptual auto shop that captures the aggressive, mechanical spirit of custom fabrication while remaining clean and versatile across physical and digital applications; from shop signage to race cars to merchandise.
INDUSTRIAL
FARICATION
AGRESSIVE
THE SOLUTION
A welding mask at the core
The centerpiece is a custom welding mask icon symbolizing fabrication. Bold typography (Druk Condensed Super Italic) brings aggression and movement, while strategic accent colors and an industrial aesthetic create a system built for maximum impact—from billboards to t-shirts.
APPLICATIONS
The brand in action
THE RESULT
Garage Born, Design Polished
A bold, versatile brand system that works equally well on a billboard, tool chest, or t-shirt. Communicating confidence and power wherever it's applied.
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Brand Identity• 2025
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