Brand Identity Nonprofit Design • 2025
BRAND IDENTITY • NONPROFIT DESIGN
Client
Year
Role
Deliverables
Ability Tree Arkansas
2025
Brand Designer
Logo, Brand System, Merchandise
A faith-based community program serving adults with disabilities through Ability Tree Arkansas.
THE CHALLENGE
Create a visual identity that earns trust from families, donors, and institutions while celebrating the energy and personality of adult participants. The brand needed to connect to parent organization Ability Tree while maintaining its own distinct voice.
Balance professionalism with joy and energy
THE SOLUTION
A rounded "C" built from organic, connected shapes symbolizes relationships and community. Hoss Round Black brings warmth and energy, while Montserrat ensures clarity. Deep navy and blue establish trust, with vibrant green adding growth and vitality. A pattern system extends the visual language across materials
Connected Forms, Unified Community
APPLICATIONS
The brand in action
THE RESULT
Professional, Energetic, Built for Connection
A brand system that feels both dependable and full of life. Working seamlessly across nonprofit and educational contexts while celebrating the program's community.