UX/UI • PRODUCT DESIGN
Year
2026
Client
Academic Project
Educational App
UX & Product Design
Deliverables
Role
A mobile coaching companion for the parent volunteer who just got handed a team and has idea where to start
Foundations FC
THE PROCESS
Design decision that mattered.
Every screen went through deliberate questioning — not just what to show, but whether to show it at all. The goal was radical simplicity without sacrificing usefulness.
01
ONBOARDING
Removed "goals" from setup — coaches don't know what they don't know.
An early version asked coaches to select their goals for the season. Testing revealed that first-time coaches had no vocabulary for this. They didn't know what to want yet. The screen was replaced with the app telling them what matters for their age group — removing the burden of knowledge from someone who doesn't have it yet.
User Research
Content Strategy
Onboarding Flow
02
INFORMATION ARCHITECTURE
Age group as the primary navigation layer — not sessions or schedules.
Early home screen designs attempted to show session history and upcoming dates. Coaches don't need a planning tool — they need an in-the-moment reference. Restructuring around age groups meant every piece of content (drills, rules, formations) was always one tap away and always contextually relevant.
Navigation Design
Content Architecture
03
LANGUAGE
Every coaching term was rewritten in plain language.
Words like "combination play," "positioning," and "tactical shape" were replaced throughout the app. The test: would a parent who has never watched a full soccer match understand this immediately? If not, rewrite it. "Defending & positioning" became "Winning the Ball." "Combination play" became "Passing & Moving."
UX Writing
Plain Language
Content Design
04
VISUAL DESIGN
Deep Pitch palette — premium sports app feel, nothing intimidating.
The color system was built around deep greens inspired by the pitch at night, with a bright mint signal color for all primary actions. The goal was an app that felt like a professional sports tool — one the coach would feel proud to open on the sideline — without being visually aggressive or overwhelming.
Color Systems
Typography
THE PROBLEM
Most youth coaches are improvising.
Every weekend, thousands of parents are handed a clipboard and told to coach a team of 6-year-olds — with zero training, zero experience, and zero guidance. The result is disorganised sessions, frustrated kids, and coaches who don't come back next season.
THE SOLUTION
Six screens. Everything a coach needs.
Foundations FC is organised around the moment — what does a coach need right now, on the sideline, with 10 minutes until kick-off? Every design decision was made in service of that question.
Tell us about your players.
STEP 2 OF 4
YOUR TEAM
We’ll tailor every drill and session to their age
and level.
AGE GROUP
COACH’S HIGHEST EXPERIENCE LEVEL
Continue ➔
›
U6
U8
U10
U12
First Season
Multiple Seasons
Competitive League
5 screen setup that configures the app around each coach's team and experience
Onboarding
Four age group cards showing format info at a glance. One tap to everything you need.
Home Screen
YOUR AGE GROUPS
TIP OF THE DAY
U6
4 v 4
Small goals, no GK
No offsides
Size 3 ball
U10
7 v 7
Full GK included
Offsides applies
Size 4 ball
KEEP INSTRUCTIONS SHORT
Give one cue, let them play, then add the next. At youth level, less talking means more learning.
What are we working on today?
Select an age group below to get started.
ABOUT YOU
U8
4 v 4
Small goals, no GK
No offsides
Size 3 ball
U12
7 v 7
Full GK Included
Offsides applies
Size 4 ball
WELCOME BACK,
COACH JOEY
HOME
LEAGUE
GLOSSARY
Swipe able formations with game-time coaching notes that update per formation.
Strategy Tab
STARTING FORMATIONS
GAME TIME NOTES
4v4 • Rec League• Size 3
U8 SOCCER
SQUARE
Balance
Two defenders and two attackers.
Most beginner-friendly formation
1 OF 3
Beginner-Friendly
Easy to teach
›
›
BEST COACHING POSITION
Stay central to the field. Don’t follow the ball.
It’s important a coach sees the whole field. Staying at half gives you the best view of the field.
FRUSTRATED PLAYER
Bring them off, reset, send them back.
If a player is visibly upset, sub them out calmly. Crouch to their level, say something encouraging, give them 60 seconds, then ask if they’re ready to go back in.
GAME TIME • U8
Assign clear roles
Make clear distinction of defenders and attackers. Switching of roles is expected and common mid game.
›
STRATEGY
DRILLS
REVIEW
RULES
HOME
LEAGUE
GLOSSARY
18 drills across 5 categories. Each with setup diagrams, coaching cues, and video links
Drill Library
Tap category to browse. Tap a drill to expand instructions.
Dribbling
4 drills
›
Passing
4 drills
›
Shooting
3 drills
›
Game Formation
3 drills
›
4v4 • Rec League• Size 3
U8 SOCCER
›
Dribble Knockout
10 min | Balls & Cones/Lines
Freeze Tag with Ball
10 min | No equipment
Tail Tag
10 min | Bibs or Pennies
Red Light, Green Light
8 min | No equipment
›
Warm-Up & Games
4 drills
STRATEGY
DRILLS
REVIEW
RULES
HOME
LEAGUE
GLOSSARY
Post-game ratings generate prioritized focus areas and matching drill suggestions for next session
Game Review
4v4 • Rec League• Size 3
U8 SOCCER
›
Post-Game Review
OVERALL
INDIVIDUAL SKILLS
Rate how each area went. Take 2 minutes. We’ll tell you what to focus on next.
How did the session go overall?
Tough Day
Mixed
Pretty Good
Great
How was team energy & engagement?
Low
Inconsistent
Good
Excellent
Dribbling & Ball Control
Passing & Teamwork
Shooting & Finishing
Defending & Winning the Ball
STRATEGY
DRILLS
REVIEW
RULES
See what to work on ➔
HOME
LEAGUE
GLOSSARY
League-branded with coordinator contacts, season progress, and announcments.
League Tab
SEASON
LEAGUE CONTACTS
ANNOUNCEMENTS
Siloam Springs Recreational Soccer
Spring 2026
Active Season
YOUR LEAGUE
League Info
LEAGUE COORDINATOR
Joey Hunter
joeyhunter@sssfc.com
PHONE
CALL
(911) 369-0044
HOME FIELDS
Sager Creek Soccer Complex
Spring picture day - March 22nd
Team photos will be taken before games on March 22.
Please arrive 20 minutes early. Wear full kit.
MAR 10, 2026
No games March 29 - Spring Break
The league will not run games the weekend of March 29-30.
regular schedule resumes April 6.
MAR 6, 2026
Referee training available for coaches
The league is offering a free 2-hour referee basics session on March 15. Optional but recommended.
FEB 28, 2026
HOME
LEAGUE
GLOSSARY
BUSINESS MODEL
Sold to leagues. Built for coaches.
Foundations FC operates as a B2B2C SaaS product. The league is the paying customer. The coach is the user. This creates a clean, scalable revenue model aligned with how recreational soccer is already organised.
Recreational youth soccer leagues purchase a seasonal or annual subscription. The product is configured to their age groups, rules, and branding.
The League subscribes
Coaches who feel supported and prepared are significantly more likely to return next season — directly reducing the league's recruitment burden
League-specific rules are managed centrally. When rules change, every coach sees the update immediately — no outdated PDFs.
The League tab shows the director's own logo, contacts, rules, and announcements. The product feels like it belongs to them.
Coaches don't pay, don't have to seek it out, and don't need training to use it. The league handles deployment.
Reduces coach drop off
Rules stay consistent
League branding embedded
No burden on coaches
WHY THE LEAGUES BUY THIS
The league distributes the app internally to all volunteer coaches. No individual payment required — it's included as part of their coaching role.
Coaches get access
Coaches show up prepared. Sessions are structured and age-appropriate. Player experience improves — which increases retention and league participation year over year.
Kids get better coaching
WHAT’S NEXT
Version 1 is the foundation.
The current build establishes the core experience. Several high-value features are scoped for future versions as the product scales.
V1 - Core coaching companion
Onboarding, age group navigation, strategy, drill library, game review, rules reference, glossary, and league tab.
V2 - Session Clipboard
Coaches can save drills to a clipboard and build a custom session plan to reference on the sideline or share with assistant coaches.
2
V3 - Game Day Mode
A simplified live mode for matchday — substitution tracking, quick formation reference, and a post-game note capture in under 60 seconds.
3
V4 - League Dashboard
A web-based portal for league directors to manage coaches, update rules and announcements, and view aggregate coaching activity across the league.
4
UX/UI Product Design • 2026
Foundations FC
© 2026 Jedi Hunter. All rights reserved.